Remake it better

Phoresta / Circular Economy  / Remake it better

In recent months, the Association “ReMade in Italy” paid a lot of attention to the circular economy. Last year we already noticed the participation of ReMade in Italy, stakeholder of the Lombardy Region, in the project “CircE – European Regions Toward Circular Economy” with the position of consortium leader. ReMade played the role of aggregator of best practices on Circular Economy in Italy.


Now, until April 14 at the Superstudio 13 in Forcella St. in Milan, ReMade presented an exhibition of certified products of the Frantonio Fondovalle and the Officina dell’Ambiente. Before talking about this exhibition, however, we deem important to clarify what ReMade in Italy is and what it does. The reference concept for this association is the definition of circular economy given by the Ellen MacArthur Foundation: “an economy designed to restore and regenerate itself”. As you may know, one of the pillars of the circular economy is the recycling or reuse of waste coming from different productions or processes. ReMade in Italy was set up in 2009 by the Lombardy Region, CONAI, Milan Chamber of Commerce and AMSA, as a non-profit NGO aimed at promoting recycled products through independent third-party certification. In 2013, ACCREDIA (Italian National Accreditation Body) recognized it as the first certification scheme in Italy and in Europe to verify the recycled content in a product. This certification states the traceability of productions, starting from the verification of the sources of raw materials, to the finished product and it also represents a tool for transparency and simplification for the Green Public Procurement (GPP) and the private market (NDR – the approach of the Public Administrations integrates environmental criteria in all phases of the purchasing process, promoting environmental technologies and the development of environment-friendly products, through research and the choice of results and solutions that have the least possible impact on the environment throughout the entire life cycle).

Going back to the exhibition, let’s introduce two significant examples of practical applications of the circular economy. The first is the Officina dell’Ambiente, a pioneer of Circular Economy that, since 2001, treats and valorises the Incinerator Bottom Ashes (IBA) coming from municipal solid waste, recovering its entire mineral and metallic component. From the IBA they obtain MATRIX, a manmade aggregate used in all sectors of the Green Building Industry. Their business promotes a sustainable industrial recovery model, exportable and adaptable to the Green Economy all over Europe.

Equally important is the example of the Frantoio Fondovalle that obtained the ReMade certification. The exhibition presented samples of products obtained from a specific treatment of inorganic waste consisting of heavy ash coming from the incineration (waste-to-energy plants) of municipal solid waste.

The exhibition was part of a larger initiative called Smart City 2019, dedicated to the global redesign of our cities.